Musings

Emotion-driven behavior is ever-changing. Find out how.

Has emotional unity or disunity been triggered by NFL quarterback Aaron Rodgers?

Has emotional unity or disunity been triggered by NFL quarterback Aaron Rodgers? Yes. And yes.
Since contracting Covid-19 and endorsing his decision to not get vaccinated last week, Rodgers has triggered an emotional response from people of all walks of life, political leanings and geographic locations. Of 260,000 social media posts about Rodgers and the vaccine on Cognovi’s Psychological AI from November 2nd to 8th, 85% are emotionally loaded, with anger, amusement, surprise and contempt leading the charge.

“You’re scary.”

“You’re scary.”
I smile as I weigh the meaning behind these words, noting the moment in which they were spoken and concocting various responses, ranging from delicately subtle to outrageously direct. I am on a standard video call with my Cognovi Labs team, pitching our Psychological AI to a potential pharmaceutical client, and I have just finished describing the imperative for anger – alongside other emotions – to empower patients, healthcare providers and caregivers toward action.