Beni Gradwohl, co-founder and CEO of Cognovi Labs, Inc., an artificial intelligence (AI) company that measures the emotional drivers behind human decision-making, joins Deb and David in this episode. They discuss how Cognovi Labs’ award-winning psychology-driven AI helps clients in the commercial, health, and public sectors by revealing how their audiences feel in the moment, predicting their actions and intent, and then communicating with emotions to maximize impact. Beni shares why he thinks running communications through a tool like the Cognovi Labs communicator is essential to achieve maximum effect. Beni also explains how his team created an algorithmic framework to map emotions into 10 action tendencies.