Conflict: Consumer Needs vs. Employee Treatment

One of the biggest headlines on Monday, March 30 was about Amazon warehouse workers walking off the job in New York due to unsafe working conditions. This action kicked off a wave of potential Amazon and Whole Foods workers strikes demanding improved protection from exposure to Coronavirus. Cognovi’s EMOTION AI tool illustrates a surge in Joy relating to the public support of these demands.

Emotional Strength Decreases around Amazon and Whole Foods

Though consumers feel joy about supporting workers rights, these emotions do not outweigh the motivation for keeping essential goods in stock at home.
According to recent news, Amazon is ramping up to hire 100,000 or more workers to meet the public demand.

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Cognovi Labs is a predictive analytics company, which fuses machine learning with behavioral psychology to measure the public’s emotions and predict consumer behavior. Its products are geared toward businesses, investment firms, creative agencies and media.

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