Cognovi Labs’ Coronavirus Panic Index (CPI) measures the public’s emotional state in real-time by topic and geography. The CPI detected a high emotional impact around the topic of millennials. In one day, from March 15 to March 16, anger increased to 2000x regarding how millenials are responding to the Coronavirus.
We are all angry about Coronavirus. However, in this particular instance, anger is directed toward the millennial generation, specifically those in the age 20-29. From March 1 – March 19, discussions around millennials were filled with 66% anger, compared to just 23% anger over coronavirus in general. The social media chatter focuses on how millennials aren’t taking proper precautions to help fight the virus. They’re traveling, going out and then spreading the virus to friends, family and senior citizens.
Both the public and government officials are trying to deliver a message to millennials: self-quarantine, practice social distancing and consider that their exposure not only puts them in danger, but also increases the spread of this infectious virus. White House Coronavirus Task Force Coordinator, Dr. Deborah Birx makes continued plea to millennials in effort to slow coronavirus spread.
Cognovi Labs is a predictive analytics company, which fuses machine learning with behavioral psychology to measure the public’s emotions and predict consumer behavior. Its products are geared toward businesses, investment firms, creative agencies and media. Cognovi Labs’ raw data is available through Bloomberg Access Point, Battlefin Ensemble and directly from the company. The EVENT IMPACT APP is available on the Bloomberg terminal at APPS COGNOVI <GO>. For bespoke research and questions, please contact firstname.lastname@example.org or cognovilabs.com.
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